Editorial Expertise, Operational Efficiency

Newspapers on newspaper holders at the University of St. Gallen HSG
KEYSTONE / Christian Beutler

Keystone-SDA delivers verified news from Switzerland, its regions, and the world - fast, accurate, and publication-ready.

As Switzerland's trusted news source, Keystone-SDA provides current, reliable and verified news feeds. Our journalists produce precise, comprehensive coverage for print, online, radio, and TV.

Reliable Publishing Under Pressure

Your newsroom faces tight deadlines and volatile topics yet must publish dependently. Our text services act are your accelerator and your safety net:

Comprehensive coverage
Neutral, balanced reporting ensures consistently strong coverage.
Save time
Content can be published without extra work.
Secure Reach
Relevant news from Switzerland, its regions, and worldwide - 24/7, 365 days a year.
Multilingual
High-quality texts in German, French, and Italian.
Guaranteed Quality
Neutral, fact-based, editorially checked, and relevant.
Professional Metadata
All dispatches include industry-standard metadata.
Seamless Integration
Receive text feeds via FTP push or our real-time full-text archive NP360 (pull).
Choose the Right Package

Discover our core services that from the foundation of your daily reporting.

1) Basic News 

Our central wire service delivers 450-900 wires weekly across politics, justice, business, society, culture, science, and international developments with national relevance. Available around the clock, it’s ideal for online portals and newsrooms needing comprehensive baseline coverage.

2) Top News

Key news alerts include 100 to 300 wires per week on national and international current events. Perfect for homepages, app pushes, and breaking news sections to quickly highlight the day's top headlines.

3) Regio News 

Regional coverage of around 50 wires per region and week, covering cantonal, regional, and local events from Eastern Switzerland to the Arc Lémanique. Reports almost always include images with appropriate captions. Suitable for local media and regional sections of national publications.

4) Basic Sport

Sport news with 300 to 600 wires on news, background stories, results, tables, and telegrams from national and international sports, with a focus on Swiss athletes.

5) Sport Light 

A streamlined sports coverage is compactly prepared with 200 to 350 wires per week, compact and focuses on the essentials.

6) Live – real-time ticker

Continuous real-time coverage with text, photos, video, infographics, and social media content. Whether elections, referendums, or major sporting events, liveblogs on relevant events also include interactive maps and visualizations. The ticker can be easily embeded into editorial pages.
 

Add-Ons
Background (GER/FR/IT)

In-depth articles, interviews, and previews that provide a better understanding of current events. A supplement to Basic News.

People (GER)

News and stories from show business and entertainment with a Swiss focus and carefully selected accompanying images.

Sports Results (GER/FR)

Results, tables, telegrams, and statistics for all relevant leagues and competitions. A supplement for Sport Light.

Ready-to-Publish (GER/FR/IT)

Fully prepared news stories including image and caption, ready for direct publication in your system. Articles are automatically updated. for a supplement to Basic News, Basic Sport, and Sport Light.

Open-Agenda

Access to Keystone-SDA's event database with all key international, national, and regional events. Available for the News, Sports, and Image categories.

How We Work: From Flash to Summary

Topicality requires structure. Our range of story types ensures both speed and context - from flash alerts and breaking news to overviews and summaries. This allows newsrooms to stay up to date in real time and later provide in-depth coverage. 

Practical benefit: You receive early signals (Flash/Breaking News), regular updates (Overviews), and reliable recaps (Summaries) for primetime and editorial deadlines.

A person reads the daily newspaper "20 Minuten" online on a smartphone in a cafe.
KEYSTONE / Christian Beutler
How is a news story created at Keystone-SDA?

We provide content in three languages: German, French, and Italian.

With 12 regional bureaus, we cover all relevant events across Switzerland. Our local editorial offices are located in Aarau, Basel, Bellinzona, Bern, Biel, Chur, Geneva, Lausanne, Lucerne, Sion, St. Gallen, and Zurich. We also maintain correspondents in Brussels and Sydney.

Our specialist desks for culture, science, the Federal Court, and the Federal Parliament provide context and background, making complex developments in political, law, and research accessible and understandable for audiences.

Through collaboration with partner agencies such as AWP for business news and international partners like dpa, APA, AFP, and ANSA, we offer comprehensive coverage across all relevant topics.

Locations of Keystone-SDA
Which service fits you? (Use cases)
  • Online portals: Top News for breaking or headline sections, Basic News and Basic Sport as solid foundation, and Regio News for additional regional and local depth.
  • Daily and Weekly Press: Basic News and Basic Sport ensure comprehensive coverage, while the Background service provides added value for feature pages and special reports.
  • Local and Regional Publications: Regio News and selected basic content, with the option to combine multiple region services for broader coverage.
  • Sports Platforms: Basic Sport and Sport Light, supplemented by results data; the Live service for major events and real-time coverage.
Frequently Asked Questions (FAQ)
Are the contents ready for publication?

Yes. Headline, leads, and texts are produced editorially. Metadata and image links in the Regio News and Ready-to-Publish services make direct publication Simple and efficient.

How quickly will I receive content during breaking news?

Very quickly - within seconds to minutes via Flash or Breaking News alerts, followed by continuous updates and summaries.

Which regions are covered?

All regions across Switzerland. German, French-, and Italian-speaking areas are covered with specific and dedicated services. International relevance is ensured through our partner network.

What image rights do apply?

News images are provided for current reporting, while symbolic images illustrate editorial storytelling. In all cases, use must comply with our ethical and legal guidelines, and the applicable license terms and conditions must be observed to ensure legally secure publication.

Can offers and packages be combined?

Yes. Formats, content, and products can be flexibly combined. We’ll help you choose the right  bundles for national, regional, or local publications. 

Together, we’ll find the best solution for your needs.
Contact us!

Partners

AWP finance news
DPA
APA
AFP
ANSA